Amy Broadhead - General Manager - Women's Basketball Support Staff

Amy Broadhead

Title:
General Manager
Email:
abroadhe@usc.edu

Amy Broadhead enters her first season as general manager for USC women’s basketball. A groundbreaking role in collegiate women’s basketball, Broadhead's GM position allows the Women of Troy to remain an industry leader in a changing collegiate athletics landscape at a dynamic time for women’s basketball globally. Broadhead brings extensive experience in business leadership within basketball, as well as a keen knowledge of branding and strategic partnerships in sports and beyond. She also brings a deep investment in outreach and in the continued growth of the game.

“As a creative and forward-thinking leader, Amy will allow us to further develop the synergy between the community and culture of Los Angeles with the USC brand and our dynamic women’s basketball players and program,” Gottlieb said of Broadhead. "Her experience working with major basketball brands and directly with athletes will give us a unique resource for our student-athletes. She is the right person to help us launch ahead in this amazingly exciting time for female athletes.”

The new general manager position is designed to be multifaceted and progressive, with responsibilities including sourcing strategic NIL partnerships, supporting activations and opportunities for our athletes and leveraging key moments. She will emphasize strategic planning around financial management, brand building and professional development. The GM will serve as a liaison to USC’s vast and decorated alumni base and will have a role in enhancing the game experience for guests as well as connecting the USC program with the community of Los Angeles. From event coordination to individualized support, Broadhead’s role provides a powerful resource in elevating USC student-athletes and the program.

"I am thrilled to be joining coach Gottlieb and the USC women’s basketball program in this newly created role within the team,” Broadhead said. "I have witnessed first-hand through the business side the tremendous growth of women’s basketball, and I am excited to bring my experience and leadership to directly help grow the game I am so passionate about. These are new and exciting times in the collegiate world and women’s sports, and I am looking forward to creating and innovating around a new path forward for the USC players and program.”

Broadhead is a consumer-driven leader with over two decades of experience in enterprise management and bringing athlete, brand and product visions to life. She has worked for brands such as Nike, Jordan Brand, Puma, adidas, Reebok and New Balance.

She has worked with WNBA athletes on uniform solutions, managed signature athlete strategies for basketball and tennis, and has worked with thousands of basketball players from high school to pro, to gain brand insights and aid in consumer connections. She was also an instrumental part of launching the first basketball shoe made specifically for women in 2009. She has developed basketball-specific connections at the NCAA, WNBA and NBA levels in addition to her collegiate playing experience as a student-athlete at Brown.

"I am grateful to be a part of building something special that will leave a lasting mark on the school, the city and culture of Los Angeles, and the global sport of basketball,” Broadhead added. "This is a dynamic role, on an amazing team, and a dream job for me!”