University Southern California Trojans
Wayne Guymon Named Vice President & General Manager of Learfield’s USC Sports Properties
December 18, 2025 | USC Athletics
25-year industry veteran to lead business development and partnership solutions for the Trojans
LOS ANGELES – Learfield and USC Athletics announced today that 25-year industry veteran Wayne Guymon has been named the Vice President & General Manager of the new locally based team, Learfield's USC Sports Properties. As part of a 15-year partnership announced in June, Guymon and Learfield's USC Sports Properties will handle multimedia rights, revenue generation, fan engagement and name, image and likeness (NIL) solutions on behalf of the Trojans when Learfield begins managing the partnership on July 1, 2026.
"We're ecstatic to have Wayne's experience in the industry and knowledge of Los Angeles, West Coast, and national markets leading a new era for USC Athletics in our transformative partnership with Learfield," said Charles Griffin Cale Director of Athletics Jen Cohen. "With Wayne now leading Learfield's USC Sports Properties team, our excitement to get to work with Learfield just continues to grow."
Guymon brings extensive experience leading sales and partnerships efforts in various parts of the sports industry to Learfield's USC Sports Properties, most recently spending 13 years at Fox Sports San Diego and FanDuel Sports Network, where for nearly the last nine years he served as the Vice President of National Sales & Partnerships in FanDuel Sports Network's West Coast/Los Angeles office.
"We're incredibly excited about our innovative new partnership with USC Athletics," said Kim Damron, President of Sports Properties at Learfield. "As General Manager of Learfield's USC Sports Properties, Wayne brings a wealth of knowledge from his professional sports background, along with extensive experience in the media and technology industries. Through Wayne's leadership, we look forward to driving revenue growth, fan engagement, and NIL opportunities for the Trojans, who are a true powerhouse in college athletics."
Before joining Fox Sports San Diego in 2012, Guymon split five years with the NBA's Seattle Supersonics/Oklahoma City Thunder between the roles of National Sales Director and Director of Business Development. His career in sports began in the college ranks, getting his start as Marketing Coordinator at Stanford Athletics before moving on to roles as Assistant Athletic Director at San Diego State Athletics and Associate General Manager of ISP Sports' (now Learfield's) Huskies Sports Properties at the University of Washington.
"I'm thrilled to begin an exciting new journey and lay the groundwork for what will be a fantastic collaboration between Learfield and USC Athletics," said Guymon. "Jen is a fantastic leader and the possibilities for USC Athletics are endless, making this an incredible opportunity. Fight On!"
As General Manager of a team of 15-plus business development, partnership solutions and NIL experts, Guymon will serve as the primary Learfield liaison related to the university's comprehensive athletics multimedia rights agreement and corporate partner platform. He will work closely with Cohen and the entire athletics administration on all aspects of the relationship between Learfield and USC Athletics, including year-round sponsorship sales at the Los Angeles Memorial Coliseum.
"We look forward to partnering with Wayne and his talented team to elevate sponsorship, brand partner activation, and fan engagement at the Coliseum for USC Athletics and other events throughout the year," said Dan Stimmler, Vice President, Auxiliary Services and COO of the Los Angeles Memorial Coliseum.
Guymon earned his bachelor's degree from the Jon M. Huntsman School of Business at Utah State University in 2000.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
"We're ecstatic to have Wayne's experience in the industry and knowledge of Los Angeles, West Coast, and national markets leading a new era for USC Athletics in our transformative partnership with Learfield," said Charles Griffin Cale Director of Athletics Jen Cohen. "With Wayne now leading Learfield's USC Sports Properties team, our excitement to get to work with Learfield just continues to grow."
Guymon brings extensive experience leading sales and partnerships efforts in various parts of the sports industry to Learfield's USC Sports Properties, most recently spending 13 years at Fox Sports San Diego and FanDuel Sports Network, where for nearly the last nine years he served as the Vice President of National Sales & Partnerships in FanDuel Sports Network's West Coast/Los Angeles office.
"We're incredibly excited about our innovative new partnership with USC Athletics," said Kim Damron, President of Sports Properties at Learfield. "As General Manager of Learfield's USC Sports Properties, Wayne brings a wealth of knowledge from his professional sports background, along with extensive experience in the media and technology industries. Through Wayne's leadership, we look forward to driving revenue growth, fan engagement, and NIL opportunities for the Trojans, who are a true powerhouse in college athletics."
Before joining Fox Sports San Diego in 2012, Guymon split five years with the NBA's Seattle Supersonics/Oklahoma City Thunder between the roles of National Sales Director and Director of Business Development. His career in sports began in the college ranks, getting his start as Marketing Coordinator at Stanford Athletics before moving on to roles as Assistant Athletic Director at San Diego State Athletics and Associate General Manager of ISP Sports' (now Learfield's) Huskies Sports Properties at the University of Washington.
"I'm thrilled to begin an exciting new journey and lay the groundwork for what will be a fantastic collaboration between Learfield and USC Athletics," said Guymon. "Jen is a fantastic leader and the possibilities for USC Athletics are endless, making this an incredible opportunity. Fight On!"
As General Manager of a team of 15-plus business development, partnership solutions and NIL experts, Guymon will serve as the primary Learfield liaison related to the university's comprehensive athletics multimedia rights agreement and corporate partner platform. He will work closely with Cohen and the entire athletics administration on all aspects of the relationship between Learfield and USC Athletics, including year-round sponsorship sales at the Los Angeles Memorial Coliseum.
"We look forward to partnering with Wayne and his talented team to elevate sponsorship, brand partner activation, and fan engagement at the Coliseum for USC Athletics and other events throughout the year," said Dan Stimmler, Vice President, Auxiliary Services and COO of the Los Angeles Memorial Coliseum.
Guymon earned his bachelor's degree from the Jon M. Huntsman School of Business at Utah State University in 2000.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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