University Southern California Trojans
Football

Radmen Niven
- Title:
- Executive Director of Football Marketing and Branding
- Email:
- rniven@usc.edu
- Phone:
- (213) 740-4204
Radmen Niven enters his fourth season as Executive Director of Football Marketing and Branding. He joined the USC staff in January of 2022.Â
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He was director of football content at Oklahoma in 2021.
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Before that, he spent 3 seasons (2018-20) as creative director for football at Arizona State.
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He spent the spring of 2018 as a player personnel/video coordinator graduate assistant at Western Illinois.Â
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In 2017, he was an assistant director of football operation, recruiting coordinator and graphic design/social media coordinator at Texas Wesleyan. Â
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In the spring of 2017, he was a recruiting/operations assistant at Northern Colorado.Â
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He was an offensive lineman at Northern Colorado (2014-16) after playing at Rochester (Minn.) Community and Technical College.Â
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He received his bachelor’s degree in criminology and criminal justice in 2015 and a master’s degree in sports and exercise science in 2017, both from Northern Colorado. Â
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He played football and rugby at Washburn High in Minneapolis (Minn.).  The rugby team won the 2010 and 2011 state championships.Â
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He was born on June 27, 1994.
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Instagram: @Radmen
Twitter: @Radmen
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He was director of football content at Oklahoma in 2021.
Â
Before that, he spent 3 seasons (2018-20) as creative director for football at Arizona State.
Â
He spent the spring of 2018 as a player personnel/video coordinator graduate assistant at Western Illinois.Â
Â
In 2017, he was an assistant director of football operation, recruiting coordinator and graphic design/social media coordinator at Texas Wesleyan. Â
Â
In the spring of 2017, he was a recruiting/operations assistant at Northern Colorado.Â
Â
He was an offensive lineman at Northern Colorado (2014-16) after playing at Rochester (Minn.) Community and Technical College.Â
Â
He received his bachelor’s degree in criminology and criminal justice in 2015 and a master’s degree in sports and exercise science in 2017, both from Northern Colorado. Â
Â
He played football and rugby at Washburn High in Minneapolis (Minn.).  The rugby team won the 2010 and 2011 state championships.Â
Â
He was born on June 27, 1994.
Â
Instagram: @Radmen
Twitter: @Radmen
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