University Southern California Trojans
test - USC ATHLETICS DEVELOPMENT GIVING MODEL OVERVIEW
USC Athletics Development Annual Giving Stewardship
| Total Annual Gift | $100 | $1,000 | $5,000 | $12,500 | $25,000+ |
| Impact | Nutrition | Mental Health | Sport Medicine | Academic Support | Supports a quarter sponsorship |
| Help USC Athletics provide a Best-In-Class Student- Athlete Experience | x | x | x | x | x |
| Victory Points | x | x | x | x | x |
| Exclusive USC Athletics Communications | x | x | x | x | x |
| Invitation to USC Athletics Development Events | x | x | x | x | x |
| Ability to request Away Game and Postseason Tickets. Allocation based on Victory Points with Priority to Season Ticket Holders | x | x | x | x | x |
| Access to Single Game Ticket Pre-Sales | x | x | x | ||
| Ability to Purchase FB & Basketball Hospitality | x | x | |||
| Invitation to Exclusive Annual Donor Event | x | x | |||
| USC Athletics Away Game Experience | x |
Trojan Victory Fund or Trojan Competitive Excellence Fund
The Trojan Competitive Excellence Fund is the preeminent way to show your support of USC Athletics. As the costs of scholarship, team travel, facilities, revenue share, and other needs continue to grow, support to the Trojan Competitive Excellence Fund positions USC as the Place to Be and as leaders in college athletics.
Supporters who make a gift of $50,000 or more to the Trojan Competitive Excellence Fund will be Game Changers (insert new title), receive special recognition, and granted exclusive access while securing USC’s position as a national contender across all 23 sports.
Supporters at this level will receive the following engagement with USC and USC Athletics:
- Annual Giving Benefits
- 3 Victory Points per every $100 donated to the Trojan Victory Fund
- 4 points per every $100 donated with a documented pledge to the Trojan Victory Fund for gifts of $250,000+
- Exclusive access to coaches, administration, and student-athletes
- Exclusive gameday experiences
- Special recognition
- Invitation to join USC Associates
Internal Stewardship Chart
| Annual Excellence Fund Amount | $50,000 | $100,000 | $250,000 |
| Exclusive Department Communication | x | x | x |
| Exclusive Event Invitations | x | x | x |
| Invitation to join USC Associates | x | x | x |
| Exclusive Gameday Experiences | Pregame Sideline | In-game Sideline | In-game Sideline & AD Suite/Courtside |
| Bespoke USC Athletics Experience | x |
Victory Points
Victory Points reward USC Athletics donors for their holistic support of the department. They determine priority for seat selection, ticket allocation, and parking.
Earning Victory Points
- 3 points per $100 donated to the Trojan Victory Fund
- 4 points per $100 donated with a documented pledge of $250,000+
- 2 points per $100 to:
- Scholarship Support
- Capital Project
- House of Victory
- 1 point per $100 to individual sport funds, seating contributions, or any gift prior to 6/30/2025
- One-time 100-point bonus for:
- USC Former Student-Athletes
- Donors with completed Coliseum Restoration Gift (CRG)
- 5+ year consecutive season ticket holders
- Planned Gift donors
Calculating Victory Points
Points are locked based on renewal and ticket request deadlines. Only receipted gifts qualify.
Why Victory Points Matter
They determine your priority ranking for seats and events. More points = higher priority.
USC Athletics Scholarship Endowment Recognition
| Scholarship Endowment Amount | $100,000 - $999,999 | $1,000,000 | $2,000,000+ |
|---|---|---|---|
| Impact | Partial Scholarship | Half Scholarship | Full Scholarship |
| Number of Current Donors | 119 | 22 | 5 |
| Endowment Impact Report | x | x | x |
| Quarterly Endowment Newsletter | x | x | x |
| Assigned Student-Athlete | x | x | |
| Customized Endowment Impact Report | x | x | |
| Phone Call from Student-Athlete | x | x | |
| Scholarship Donor Event | x | x | |
| Practice Invitation to Meet Coaches and Student-Athlete | x |
USC Athletics Lifetime Giving Recognition
| Total Lifetime Giving to USC Athletics | $5,000,000 | $10,000,000 | $25,000,000 |
|---|---|---|---|
| Estimated number of Current Qualifying Members | 11 | 9 | 3 |
| Heritage Hall Recognition | x | x | x |
| Holiday Gift | x | x | x |
| USC Athletics Gear Bag | x | x | x |
| USC Athletics Director Suite & Courtside Seat Invite | x | x | x |
| Annual Event | x | x | x |
| USC Athletics Field Access | x | x | |
| USC Athletics All-Access Credential | x |
New Internal Crediting Business Rules
With the introduction of Victory Points, a new annual giving model, and a new lifetime giving society USC Athletics will credit donor accounts in accordance with the business rules below.
Victory Points Credit
- Only one donor account will receive Victory Points for each donation made.
- Victory Points will be shared between spouses but will not be shared with other family members.
- If a donor is donating in someone else’s name, the designee will then earn the Victory Points instead.
- In order for a donor’s Victory Points to be active, a donor must have either made an annual fund gift in the current fiscal year or are current on an active major gift pledge.
Annual Giving Stewardship
- Seating fund donations must be associated with the same account as their respective season tickets.
- Annual giving benefits and recognition will be associated to the same account that is receiving the respective Victory Points for each donation.
- Annual giving recognition will be shared between spouses but will not be shared with other family members.
Lifetime Giving Credit
- In alignment with USC Advancement gift crediting practices, the donor who makes the donation will receive “hard” credit for each donation given to USC Athletics with the donor’s spouse receiving “soft” credit for each donation. Both “hard” and “soft” credit will count towards the respective donor’s lifetime giving within USC Athletics.
- In alignment with USC Advancement gift crediting practices, if a donor is donating in the name of a child, the donor will receive “hard” credit for each donation and the child will receive “soft” credit for each donation if specifically requested. In this instance, both “hard” and “soft” credit will count towards the respective donor’s lifetime giving within USC Athletics.
