University Southern California Trojans
University Of Southern California Extends Agreement With Student Advantage's FANSonly Network To Produce Official Athletic Website
May 11, 2000
LOS ANGELES - The University of Southern California athletic department and Student Advantage's FANSonly Network, the most popular college sports destination on the Internet, announced an extension of one of the longest-running relationships in the digital age of college athletics. USC has extended its agreement with the FANSonly Network for the exclusive rights to publish the Trojans' Official Athletic Web site located on the Internet at www.usctrojans.com.
The FANSonly Network originally launched USC's Official Athletic Web site (www.usctrojans.com) on August 1, 1996, prior to the Trojan football team's season-opening appearance in the Kickoff Classic against Penn State. The site has undergone numerous improvements since that time including three complete redesigns, the most recent making its debut last month. Among the site features are up-to-date information on each of USC's sports as well as extensive information on the school's planned multi-purpose on-campus events center, the official online Trojan FANStore, live audio broadcasts and live real-time game stats, audio clips of the weekly "Trojan Talk" radio show, a regular column from athletic director Mike Garrett and a weekly "This Week in USC Athletics" email newsletter.
USC and the FANSonly Network (www.fansonly.com) have enjoyed a relationship since 1995 when the Trojan athletic department entered into an agreement with Stella Interactive to produce a CD-ROM featuring the history of USC football presented by ABC Sports. Stella Interactive evolved into University Netcasting, Inc., which produced the FANSonly Network of official athletic sites for colleges and universities. In June, University Netcasting merged with Student Advantage, Inc. and became Student Advantage's FANSonly Network.
"USC is pleased to extend its long relationship with the FANSonly Network. From day one, FANSonly has helped us immensely by providing Trojan fans with a cutting edge web site that includes up-to-date information about all of our sports. If you're interested in USC athletics, usctrojans.com is the place to go... and will be in the years to come," said Garrett, a former Heisman Trophy winner for the Trojans and current director of athletics.
"We are extremely proud to continue our long association with the University of Southern California, one of the most prominent programs in college athletics," said Jeff Cravens, Student Advantage's FANSonly Network vice president and general manager. "The USC athletic department has long-recognized the importance of taking advantage of the digital age to keep a close relationship with its constituencies. We look forward to continuing to provide Trojan athletics with a web presence that serves as the ultimate Internet destination for its alumni, letter winners, fans and prospective student-athletes."
About Student Advantage's FANSonly Network
Student Advantage's FANSonly Network is the most popular college sports destination on the Internet. The FANSonly Network provides online brand management and content delivery to more than 65 university athletic departments in the country, through the publishing of Official Athletic Sites. FANSonly.com serves as the network hub, providing comprehensive information on collegiate sports, including in-depth statistical packages and analysis, information on collegiate recruiting, and team pages for every NCAA Division I school.
About Student Advantage
Founded in 1992, Student Advantage, Inc. (Nasdaq: STAD) is the most comprehensive provider of online and offline services for college students, universities and businesses targeting the student market. Student Advantage, Inc. reaches these constituents through its Student Services, University Services and Business Services groups. The mission of Student Advantage overall is to enhance the experiences of students nationwide in partnership with universities, bringing a trusted resource to students that gives them the "advantage" on every aspect of their daily lives.
Today, Student Advantage, Inc. reaches over one million students from 3000 colleges and universities nationwide and has proprietary commerce relationships with more than 50national retailers and marketers and 15,000 participating locations in 125 cities throughout the country, including AT&T, Amtrak, Staples, textbooks.com and Tower Records.
This announcement may contain forward-looking statements, which are based on current expectations and involve a number of risks and uncertainties. There are a number of important factors that could cause actual results to differ materially from those expressed in any forward-looking statements made by Student Advantage. Investors are directed to consider other risks and uncertainties discussed in documents filed by the company with the Securities and Exchange Commission including, without limitation, under "Risk Factors" set forth in Student Advantage's Annual Report on Form 10-K. We undertake no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
