University Southern California Trojans
Five Days Of USC Football Campaign Highlights
November 19, 2004 | Football
Entitled "Five Days of USC Football", the campaign backed seven players for All-American recognition and for such awards as the Lombardi, the Hendricks, the Doak Walker and the Heisman Trophy.
The promotion involved an emailing of various graphics and statistics to over 300 members of the media.
Monday was junior punter Tom Malone's day.
Tuesday was for linebackers Matt Grootegoed and Lofa Tatupu.
Wednesday was for defensive linemen Mike Patterson and Shaun Cody.
Thursday was for tailback Reggie Bush.
And on Friday, a flash presentation on Matt Leinart (designed by Ken Romig) was sent out.
View the Matt Leinart for Heisman presentation.
The goal of the campaign is to help add to a USC tradition that includes 5 Heisman Trophy winners and 129 All-Americans.
