USC Athletics and Nike Announce 10-Year Partnership Extension Through 2036
Trojans to join Nike Blue Ribbon Elite NIL program; USC becomes the first school outfitted with Nike Strength equipment; extension also includes bespoke basketball uniform programs and a full transformation of the USC Bookstore
7/14/2026
LOS ANGELES — USC Athletics and Nike have agreed to a 10-year extension of their all-sport partnership through 2036, Charles Griffin Cale Director of Athletics Jennifer Cohen announced Tuesday. The Trojans were among the first programs in the country take the field in the Swoosh in the 1990s, and the extension will carry one of college sports' original all-school partnerships past into its fifth decade.
“USC and Nike have grown together for more than 30 years, and we are thrilled to continue one of the great partnerships in college athletics,” said Cohen. “From the outset, these two iconic brands have made history, outfitted legends, and powered victories for generations of Trojan student-athletes, and for all we have accomplished together already, we are all the more excited for what’s to come. The impact of this extended partnership on our student-athletes, loyal fans, campus community, and the entire Trojan Family will be transformational, and we look forward to many more victories together in the years ahead.”
The extension includes:
- Nike Blue Ribbon Elite: USC student-athletes will join Nike's NIL roster, collaborating with the brand on campaigns, product, and storytelling. USC's Blue Ribbon Elite class will be revealed in the coming weeks.
- Nike Strength: USC will become the first school in the country outfitted with Nike Strength equipment, with the brand's newest training innovation powering the brand new Bloom Football Performance Center.
- Bespoke basketball uniform closets: Nike's industry-leading design teams will create custom uniform collections for USC men's and women's basketball.
- USC Bookstore transformation: Nike and its retail partners will support a refresh of the USC Bookstore, reimagining the retail home of Trojan fans on campus.
The partnership also includes USC x Nike retail pop-ups, an expanded Nike women's product line, exploration of state-of-the-art sports research collaboration between Nike and USC, and more.
For more than three decades, USC and Nike have built a partnership powered by Victory
Two iconic brands united in a pursuit of excellence
Elevating each other and the standard of athletic greatness
Now the next era of Trojans will continue to be outfitted as champions
